45
echo show 21 stand
Skip itSoft demand (-20.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.98avg listing price — sweet spot $15–$100
Price range
Great$8.53–$90.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great271.06avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Good$366K$366K/yr · 177K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.2%90-day search growth — must beat 0% to launch