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duratex
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$26.12–$96.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$54.25avg listing price — sweet spot $15–$100
Review moat
Great248.68avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$59K$59K/yr · 30K searches
Brand share
Bad100%top-5 brand share — brand-locked demand