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dongle
Launch itA $1.0M/yr market growing +0.7% this quarter with returns at 2.3% — clears our launch bar.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 714K searches
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$4.63–$31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad8,341.41avg incumbent reviews — the moat a new listing must climb