47
direct burial cat6
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$100.47avg listing price — sweet spot $15–$100
Growth
Good+40.1%90-day search growth — must beat 0% to launch
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$354K$354K/yr · 88K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,495.54avg incumbent reviews — the moat a new listing must climb
Price range
Okay$20.74–$275.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals High Price