32
devices
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Great$67.54avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,069avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay$10.59–$303.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$112K$112K/yr · 139K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale