65
desk fan
Launch itA $1.7M/yr market growing +61.6% this quarter with returns at 2.5% — clears our launch bar.
Market size
Great$1.7M$1.7M/yr · 2.1M searches
Avg price
Great$16.38avg listing price — sweet spot $15–$100
Growth
Great+61.6%90-day search growth — must beat 0% to launch
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$5.57–$33.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad16,249.09avg incumbent reviews — the moat a new listing must climb