45
decimator
Skip itPrices mostly outside the sweet spot ($97.75–$1531.56) — this niche doesn't clear our bar today.
Review moat
Incredible66.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$310K$310K/yr · 27K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad$350.92avg listing price — sweet spot $15–$100
Price range
Bad$97.75–$1531.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price