50
decals for tumblers
Worth a lookShows low returns (0.6%), but a small market ($48K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Good$2.30–$39.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,248.27avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.17avg listing price — sweet spot $15–$100
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$48K$48K/yr · 350K searches
Signals No Dominant Brand