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Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Great365.15avg incumbent reviews — the moat a new listing must climb
Price range
Great$3.97–$73.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+75.0%90-day search growth — must beat 0% to launch
Avg price
Great$17.23avg listing price — sweet spot $15–$100
Market size
Good$822K$822K/yr · 3.6M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale