58
cable
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Great$4.19–$58.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$267K$267K/yr · 555K searches
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Review moat
Bad29,568.69avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand