62
butterfly garland
Worth a lookShows demand growing +238.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+238.6%90-day search growth — must beat 0% to launch
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Review moat
Great158.86avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.45avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.85–$318.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 61K searches