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53

bushnell

Worth a look

Shows a $2.4M/yr market, but prices mostly outside the sweet spot ($86.01–$298.27) keeps it on the watch list.

Market size 95Growth 61Conversion 42Competition 18Returns 70Price range 7Avg price 47Brand share 14Review moat 86Quality gap 73

Market size

Incredible$2.4M

$2.4M/yr · 367K searches

Review moat

Great277.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Growth

Good+37.1%

90-day search growth — must beat 0% to launch

Avg price

Okay$192.71

avg listing price — sweet spot $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Price range

Bad$86.01–$298.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Products