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Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Price range
Great$5.92–$79.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.13avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Okay$244K$244K/yr · 122K searches
Review moat
Okay2,758.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality