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breadboard
Worth a lookShows low returns (0.7%), but soft demand (-15.3% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good783.95avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.05–$33.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$505K$505K/yr · 517K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-15.3%90-day search growth — must beat 0% to launch