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braided extension cord
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Price range
Okay$7.38–$18.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 103K searches
Review moat
Bad18,785.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand