30
box palma
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great171.11avg incumbent reviews — the moat a new listing must climb
Market size
Good$463K$463K/yr · 220K searches
Avg price
Okay$276.40avg listing price — sweet spot $15–$100
Returns
Bad6.1%return rate — above 5% kills the launch gate
Competition
Bad86%top-5 click share — a locked-up shelf
Price range
Bad$65.32–$390.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand