46
backyard camera
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.18avg listing price — sweet spot $15–$100
Price range
Great$11.09–$66.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+37.6%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Bad6,182.91avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 49K searches
Signals High Returns