29
b760
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great279.06avg incumbent reviews — the moat a new listing must climb
Avg price
Good$123.18avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$162K$162K/yr · 181K searches
Price range
Bad$85.78–$155.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.3%return rate — above 5% kills the launch gate
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand