23
b660i
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great156.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$159.99avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Returns
Bad8.0%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 62K searches
Price range
Bad$90.05–$290.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand