46
asmr
Skip itSoft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$77.40avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$118K$118K/yr · 44K searches
Review moat
Bad6,494.88avg incumbent reviews — the moat a new listing must climb
Price range
Bad$16.42–$370.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Signals High Price