54
apple
Worth a lookShows a $230.9M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$230.9M$230.9M/yr · 10.6M searches
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,697.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$463.59avg listing price — sweet spot $15–$100
Price range
Bad$1.99–$6253.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price