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amazon basics power strip
Worth a lookShows low returns (1.3%), but a small market ($35K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$18.85avg listing price — sweet spot $15–$100
Price range
Great$7.65–$52.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Review moat
Bad15,180.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 25K searches