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amazon basics keyboard
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.47avg listing price — sweet spot $15–$100
Price range
Great$9.96–$95.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$233K$233K/yr · 179K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad12,258.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand