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access point
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$72.04avg listing price — sweet spot $15–$100
Growth
Good+47.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$325K$325K/yr · 778K searches
Price range
Okay$21.17–$184.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,738.19avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.0%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand