35
a1466 macbook air case
Skip itSoft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.90avg listing price — sweet spot $15–$100
Price range
Great$9.99–$30.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,995.58avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad$57K$57K/yr · 148K searches
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Signals High Returns