48
75% keyboard
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Great$57.42avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Market size
Good$599K$599K/yr · 1.2M searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$17.13–$203.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,415.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price