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72mm uv filter
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$28.91avg listing price — sweet spot $15–$100
Price range
Great$7.76–$67.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Okay$111K$111K/yr · 29K searches
Review moat
Bad5,082.68avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality