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45w magsafe 2 power adapter

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A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 36Conversion 93Competition 16Returns 27Price range 95Avg price 95Brand share 37Review moat 57Quality gap 32

Avg price

Incredible$29.01

avg listing price — sweet spot $15–$100

Price range

Incredible$15.36–$76.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,236.6

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Okay+8.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Market size

Bad$82K

$82K/yr · 24K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

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