46
40 inch roku smart tv
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Great$850K$850K/yr · 133K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,248.44avg incumbent reviews — the moat a new listing must climb
Avg price
Good$155.60avg listing price — sweet spot $15–$100
Growth
Good+27.9%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$122.22–$196.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price