45
25l backpack
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$57.20avg listing price — sweet spot $15–$100
Market size
Good$724K$724K/yr · 1.3M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+36.9%90-day search growth — must beat 0% to launch
Price range
Good$18.60–$165.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,254.83avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price