56
24 inch smart tv
Launch itA $5.6M/yr market growing +12.7% this quarter with returns at 3.0% — clears our launch bar.
Market size
Incredible$5.6M$5.6M/yr · 3.3M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$107.27avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,404.5avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Price range
Bad$74.24–$193.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals High Price