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220v surge protector

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A small market ($49K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 46Conversion 25Competition 67Returns 85Price range 67Avg price 95Brand share 53Review moat 52Quality gap 30

Avg price

Incredible$33.56

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good$11.28–$137.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Good1,430.88

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$49K

$49K/yr · 75K searches

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