Skip to content
42

2012 macbook pro charger

Skip it

High returns (6.7%) — this niche doesn't clear our bar today.

Market size 31Growth 21Conversion 89Competition 23Returns 19Price range 95Avg price 89Brand share 36Review moat 54Quality gap 43

Price range

Incredible$16.55–$24.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$20.46

avg listing price — sweet spot $15–$100

Review moat

Good1,330.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$143K

$143K/yr · 66K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Products