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20 outlet power strip

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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 38Conversion 66Competition 33Returns 96Price range 87Avg price 95Brand share 4Review moat 24Quality gap 18

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.56

avg listing price — sweet spot $15–$100

Price range

Great$12.28–$40.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,569.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$60K

$60K/yr · 43K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Search terms