36
2 ring doorbell camera set
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$44.21avg listing price — sweet spot $15–$100
Price range
Great$10.29–$72.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Returns
Okay4.6%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad8,786.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 43K searches