42
2.5
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$87.06avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$27.33–$189.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$204K$204K/yr · 139K searches
Review moat
Bad7,226.19avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price