40
120v power cord
Skip itPrices mostly outside the sweet spot ($5.01–$10.16) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$169K$169K/yr · 229K searches
Avg price
Bad$7.11avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad18,632.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$5.01–$10.16cheapest to priciest tracked listing — scored on the share inside $15–$100