51
120 film
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$62.20avg listing price — sweet spot $15–$100
Review moat
Great257.55avg incumbent reviews — the moat a new listing must climb
Market size
Good$340K$340K/yr · 131K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$11.89–$253.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals High Price