57
12 ft extension cord
Worth a lookShows searches that convert (13.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.95–$28.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.28avg listing price — sweet spot $15–$100
Market size
Good$322K$322K/yr · 183K searches
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Review moat
Bad12,633.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality