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51

12 foot surge protector power strip

Worth a look

Shows a sweet-spot price point ($26.54 avg), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 30Conversion 63Competition 67Returns 91Price range 86Avg price 95Brand share 75Review moat 24Quality gap 16

Avg price

Incredible$26.54

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$10.94–$47.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,738.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$43K

$43K/yr · 29K searches

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