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10tb surveillance hard drive
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good631.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$445K$445K/yr · 39K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Avg price
Okay$272.87avg listing price — sweet spot $15–$100
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$111.98–$373.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price