47
zumba
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$46.68avg listing price — sweet spot $15–$100
Price range
Great$7.68–$109.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,746.66avg incumbent reviews — the moat a new listing must climb
Market size
Okay$108K$108K/yr · 610K searches
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Returns