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zombie costume
Worth a lookShows a sweet-spot price point ($24.81 avg), but weak search conversion (0.3%) keeps it on the watch list.
Avg price
Incredible$24.81avg listing price — sweet spot $15–$100
Price range
Great$5.03–$59.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+50.2%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,193.48avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Market size
Bad$65K$65K/yr · 930K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale