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zoey wig
Skip itHigh returns (13.5%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$24.12avg listing price — sweet spot $15–$100
Review moat
Great224.64avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.91–$35.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$114K$114K/yr · 224K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Returns
Bad13.5%return rate — above 5% kills the launch gate