43
zip up hoodie women
Skip itSoft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$22.99avg listing price — sweet spot $15–$100
Price range
Great$9.58–$54.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$548K$548K/yr · 5.5M searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad14,886.27avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.1%90-day search growth — must beat 0% to launch
Signals High Returns