52
yeti hat
Worth a lookShows a sweet-spot price point ($22.03 avg), but weak search conversion (1.5%) keeps it on the watch list.
Avg price
Great$22.03avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$8.29–$89.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+52.0%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,498.01avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Okay$102K$102K/yr · 313K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale