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yellow sweater
Skip itSoft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible$23.31avg listing price — sweet spot $15–$100
Price range
Great$9.94–$88.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 686K searches
Review moat
Bad4,401.94avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.0%return rate — above 5% kills the launch gate
Growth
Bad-54.9%90-day search growth — must beat 0% to launch