50
yellow suitcase
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Good$110.79avg listing price — sweet spot $15–$100
Growth
Good+35.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$32.53–$276.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$116K$116K/yr · 147K searches
Review moat
Bad4,709.61avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale