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yellow sports bra
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$20.32avg listing price — sweet spot $15–$100
Price range
Great$9.34–$44.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+65.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,394.79avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$59K$59K/yr · 320K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale