58
yellow shorts
Worth a lookShows demand growing +119.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+119.2%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$18.47avg listing price — sweet spot $15–$100
Price range
Great$6.74–$42.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,810.51avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 667K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad11.6%return rate — above 5% kills the launch gate